PDF Download Visual Merchandising and Store Design Workbook, by Greg M. Gorman
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Visual Merchandising and Store Design Workbook, by Greg M. Gorman
PDF Download Visual Merchandising and Store Design Workbook, by Greg M. Gorman
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The purpose of this workbook is to introduce the concept of store design from a design direction. It is intended for students and store owners. It allows the reader to fully understand all aspects of the retail store requirements and how they all have an effect on the final product, the store. The contents, illustrated with line drawings, includes identifying your customers, your strengths and weaknesses; how to budget for your store; professional design services; merchandise presentation; visual merchandising, tools and supplies, props and displays; principles of display creation; mannequins and alternatives; interior focal points; traffic flow, fixturing, lighting and the storefront; security, sample plans and more. The Visual Merchandising and Store Design Workbook has taught thousands how to combine the elements of visual merchandising, fixturing and lighting to create excitement in a store.
- Sales Rank: #1523179 in eBooks
- Published on: 2011-02-11
- Released on: 2011-02-11
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
Introductory merchandising book
By Jesus Mendez
Good: Very ease to read, in special if you are a beginner.
Bad: If you want technical details or ideas to apply in your own business like the famous retailers like(Walmart and others) this isnt your book.
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