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Digital Project Management: The Complete Step-By-Step Guide to a Successful Launch, by Taylor Olson
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This unique guide fills a significant gap in the marketplace. It provides the knowledge, best practices, and proven steps to successfully manage digital projects from end to end. It was created to be easily adaptable to different project types and technological advances.
KEY FEATURES:
--Describes how to create a thorough scope document, gap analysis, budget and requirements documentation, as well as task-level details of a digital project plan
--Delineates the proven step-by-step rollout process that can be applied to any digital project, and how responsive design and mobile first techniques are woven into traditional project management while keeping a rigid focus on planning and communication
--Utilizes a fictional case study to help explain the concepts and steps to building a responsive customer-facing web solution, and details how to apply an agile approach to design and development in a setting that demands clear requirements and deliverables
--Explains how information architects work with the creative team to produce a responsive content strategy, when the mobile first methodology should be applied within the process, and which deliverables are affected
--Discusses what digital project managers need to know about search engine optimization, analytics, infrastructure management, testing, potential risks, and every aspect of cutover management
--WAV offers 14 templates and three process maps, including the rollout process checklist and all examples used in the book. A Leader's Guide and slides are provided for adopting instructors -- available from the Web Added Value Download Resource Center at jrosspub.com
- Sales Rank: #1806820 in Books
- Published on: 2015-10-06
- Original language: English
- Number of items: 1
- Dimensions: 9.24" h x .76" w x 6.32" l, .0 pounds
- Binding: Hardcover
- 272 pages
Review
Using this rollout process for complex technical projects has enabled me to break project work into logical and manageable steps from kick-off to launch. Following along with the process ensures that I don't miss critical steps that might otherwise be overlooked, and it provides me a guideline for managing complicated work across functional teams. Projects small and large, local or global, and with varying scope can all greatly benefit from the structure provided by the rollout process presented in this book. --Jennifer Harrison, Digital Project Manager
Olson has written a wonderful book targeted to agency project managers charged with delivering digital projects. It offers a great blend of classic project delivery methodology in an agency-specific context. I'm going to buy copies for everyone on my team. --Kirk Mager, Platform Lead, The Blue Hive
Launching nine different sites across South America wouldn't have been possible without this digital rollout process in place. I strongly recommend it! --Rafael Eugenio Figueroa, Digital Marketing, General Motors South America
From the Inside Flap
[[Describes how to create a thorough scope document, gap analysis, budget and requirements documentation, as well as task-level details of a digital project plan [[Delineates the proven step-by-step rollout process that can be applied to any digital project, and how responsive design and mobile first techniques are woven into traditional project management while keeping a rigid focus on planning and communication [[Utilizes a fictional case study to help explain the concepts and steps to building a responsive customer-facing web solution using mobile first methodology, and details how to apply an agile approach to design and development in a setting that demands clear requirements and deliverables [[Explains how information architects work with the creative team to produce a responsive content strategy, when mobile first methodology should be applied within the process, and which deliverables are affected [[Discusses what digital project managers need to know about search engine optimization, analytics, infrastructure management, testing, potential risks, and every aspect of cutover management
About the Author
Taylor Olson is a certified Project Management Professional (PMP) with more than twenty years of experience in the field. She earned her degree in Telecommunications from Michigan State University, and began her career in automotive marketing and advertising. Ms. Olson has worked for organizations of all sizes and has traveled the world to train and collaborate with global team members, documenting digital project management best practices along the way. Over the past several years, she has been helping to build global websites and applications for Fortune 50 corporations. Taylor currently specializes in using content management systems to produce and maintain global web solutions for large corporations operating in multiple countries and languages.
Most helpful customer reviews
1 of 1 people found the following review helpful.
I highly recommend this to PMs of all levels - smart and engaging!
By Amazon Customer
There are so many steps that are critical to a successful launch, and as a project manager, keeping those steps in mind and thinking about potential roadblocks is key. This book lays everything out in a clear, concise fashion and kept me engaged along the way. I am excited to take this information back to my team and get some process changes implemented. I highly recommend this to PMs of all levels.
0 of 0 people found the following review helpful.
Read it! Use it!
By Mike Bonello
Whether you are seasoned or just getting into the field of digital, this is helping has help guide my way from start to finish with several projects I currently am involved with. Use this as a checklist! Good book.
2 of 2 people found the following review helpful.
Great Digital Launch Reference Book
By Joey Groh
This is a really good book! You can tell it’s written by a project manager who actually does this work every day. I use it as a reference for all of my projects because it has sample documentation and a process checklist.
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